August 14, 2015

What Is Lifetime Value?

Ariga Ibabu. There’s about a 0.1% chance that I spelled his name right. But I don’t think he’ll mind because I’ve never met him. And yet, he’s been an influential…..

April 20, 2015

6 Principles of Influence for Fundraising [INFOGRAPHIC]

Last week I attended one of my favourite conferences/events, The Art of Marketing, and was able to hear Dr. Robert Cialdini present on social influence (among other great speakers – more to…..

January 8, 2015

Pomelo’s, Schema’s, Fundraising and Word of Mouth Marketing

Do you know what a pomelo is? I didn’t until the Heath brothers used two examples of how you could try to describe a pomelo to explain how simple communication can…..

November 18, 2014

4 Science of Giving Studies Fundraisers Can Learn From [INFOGRAPHIC]

Why do people do what they do? If you’re in marketing, fundraising or sales this is an incredibly important question that is almost impossible to answer. But the pursuit of…..

fundraising

What Is Lifetime Value?

6 Principles of Influence for Fundraising [INFOGRAPHIC]

Pomelo’s, Schema’s, Fundraising and Word of Mouth Marketing

4 Science of Giving Studies Fundraisers Can Learn From [INFOGRAPHIC]

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