Peer-to-peer fundraising strategies have quickly become one of the most popular fundraising options available to nonprofits of all sizes.

Peer-to-peer fundraising campaigns are inherently well-suited to digital networks and social media, which makes them excellent choice for the web savvy nonprofit. Additionally, peer-to-peer fundraising campaigns make perfect additions to live fundraising events, as well, since they so deeply engage your volunteers and donors.

So what is a peer-to-peer fundraising campaign?

A peer-to-peer fundraising campaign allows your most dedicated volunteers to set up micro-websites for your campaign, which are hosted through an online platform service. They’ll then promote their own campaign pages individually.

This lets your campaign spread more widely and organically through online networks. It also allows you to closely track donation data, which your organization can use to create competitions and challenges for your peer-to-peer fundraising page hosts to better engage donors. Peer-to-peer fundraising tools are consistently some of the most effective fundraising software solutions.

Peer-to-peer fundraising has changed the way that nonprofit organizations conduct online fundraising!

If your organization is interested in starting its first campaign or trying out a new platform for your next one, check out our top picks for the best peer-to-peer fundraising platforms! At least one of them is sure to be a perfect fit for your nonprofit’s fundraising goals.

Best For
  • Best Comprehensive Peer-to-Peer Fundraising Platform
  • Best Peer-to-Peer Fundraising Software Suite
  • Best Peer-to-Peer Fundraising for Individuals and Small Nonprofits
  • Best User-Friendly Peer-to-Peer Fundraising Platform
  • Best Minimalist Peer-to-Peer Fundraising Platform
  • Best Secure Peer-to-Peer Fundraising Platform
  • Best Peer-to-Peer Platform to Motivate Donors
  • Best Affordable Peer-to-Peer Fundraising Platform
  • Best Open Source Peer-to-Peer Fundraising Platform

Salsa offers great comprehensive peer-to-peer fundraising support.

1. Salsa: Best Comprehensive Peer-to-Peer Fundraising Platform

 Platform Overview

Salsa is one of the most comprehensive fundraising support platforms, period. Its peer-to-peer fundraising capabilities just happen to be among the best available, too. 

Salsa’s sophisticated software structures make it easy to compile, analyze, and fully integrate all of your campaign data across all of your fundraising channels. This means that you can direct the most effective peer-to-peer fundraising campaign possible by making fully-informed decisions and completely customizing your campaign.

Salsa provides comprehensive peer-to-peer fundraising campaign setup.

 Features of this Peer-to-Peer Fundraising Tool

Salsa’s services work together to create the best peer-to-peer fundraising platform out there:

  • Custom campaign registration pages
  • Automated coaching emails for your volunteer page hosts
  • Peer-to-peer fundraising campaign training
  • Individual and team fundraising options
  • Full integration with mobile app
  • Easy data access on dashboard tools
  • Full integration with Salsa CRM

As one of the top nonprofit CRM software systems on the market, Salsa’s peer-to-peer fundraising tools have the strong support and fully integrated features that make it a top choice for most organizations.

 Peer-to-Peer Fundraising Software Pricing

Salsa offers a wide range of customizable fundraising and management software tools, including peer-to-peer capabilities, for mid- to large-sized nonprofits. Prices vary, so contact Salsa to discuss a quote tailored to your exact needs.

The OneCause fundraising software suite will help you conduct a successful peer-to-peer fundraising campaign.

2. OneCause: Best Peer-to-Peer Fundraising Software Suite

 Platform Overview

OneCause is a leader in innovative digital fundraising tools. The nonprofit world is especially excited for its forthcoming release of a new peer-to-peer fundraising platform. 

This platform will complete one the best suites of fundraising tools on the market, all of which can perfectly complement one another to maximize your donor engagement and boost donations during campaigns of any size.

OneCause's peer-to-peer platform will integrate with the rest of their effective fundraising tools.

 Features of this Peer-to-Peer Fundraising Tool

OneCause’s peer-to-peer fundraising platform will feature integrated customization, social media, and gamification features, making it a strong addition to the rest of the OneCause suite:

  • Powerful mobile bidding and auction software
  • Event registration tools
  • Mobile giving tools and service
  • Innovative donation processing

Used alongside these features, the OneCause peer-to-peer fundraising platform will be an excellent choice for nonprofits hoping to engage their online and in-person donors in exciting new ways.

 Peer-to-Peer Fundraising Software Pricing

As a customizable suite of digital fundraising tools, the cost for OneCause software will vary based on your exact needs. Contact them for an exact quote.

Fundly is a great peer-to-peer fundraising platform for individuals and smaller organizations.

3. Fundly: Best Peer-to-Peer Fundraising for Individuals and Small Nonprofits

 Platform Overview

As one of the top crowdfunding platforms for nonprofits, Fundly’s effective peer-to-peer fundraising capabilities are built in to their product. With Fundly Pro,it’s easy to create an individual fundraising page and promote it wherever you see fit. 

Fundly Pro‘s user-friendliness makes it a top peer-to-peer fundraising platform for individuals who feel compelled to support a cause but don’t belong to a larger organization. Check out this example peer-to-peer fundraising page from Fundly:

Custom fundraising pages on Fundly make it easy to promote your campaign!

 Features of this Peer-to-Peer Fundraising Tool

Several features of Fundly Pro make it a top choice:

  • Lightning-fast registration and donation processing
  • Full customization of campaign pages
  • Eventbrite integration for your volunteers to create their own pages
  • Comprehensive strategies and training with Fundly VIP

Fundly’s suite of products is a flexible choice for any organization looking to conduct a peer-to-peer fundraising campaign, but it’s particularly easy for individuals and small nonprofits to raise funds using Fundly.

 Peer-to-Peer Fundraising Software Pricing

Part of Fundly’s user-friendliness is its affordability; it’s completely free to start a Fundly campaign. You’ll just pay credit card transaction fees.  

Qgiv is a very user-friendly option for peer-to-peer fundraising campaigns.

4. Qgiv: Best User-Friendly Peer-to-Peer Fundraising Platform

 Platform Overview

Qgiv’s intuitive peer-to-peer fundraising platform takes all the guesswork out of directing your campaign.

Designed to work for nonprofits of all sizes, Qgiv offers streamlined but extremely effective tools and support for managing your peer-to-peer fundraising campaigns. Check out this example campaign page:

Here's an example of a Qgiv peer-to-peer fundraising campaign page.

 Features of this Peer-to-Peer Fundraising Tool

Qgiv features a number of key services that completely simplify the peer-to-peer fundraising process:

  • Complete page customization with individual and team options
  • Gamification elements to encourage donors
  • Full social media inegrations
  • Simple merchandise sales platform
  • Text to give service and processing
  • Event management tools to track progress and manage volunteers

Qgiv offers some of the most organized and user-friendly peer-to-peer fundraising tools of any platform.

 Peer-to-Peer Fundraising Software Pricing

Qgiv’s peer-to-peer fundraising platform runs $149 per month, which includes access to all of its digital fundraising tools. The only other costs are standard donation processing fees.

Donately is a great peer-to-peer fundraising platform that offers minimalist style.

5. Donately: Best Minimalist Peer-to-Peer Fundraising Platform

 Platform Overview

Donately believes that your organization should only pay for online features that it actually needs

That’s why Donately offers beautifully-designed donation pages and simple tools to enable effective peer-to-peer fundraising campaigns, eliminating the need for complicated registration or page creation on a new platform.

Donately peer-to-peer fundraising campaign pages are beautifully designed.

 Features of this Peer-to-Peer Fundraising Tool

Donately’s peer-to-peer fundraising capabilities are extremely effective, mainly because they contain no unnecessary frills:

  • Beautifully-designed, customizable campaign pages
  • User-friendly sharing options
  • Custom donation pages and
  • Intuitive data tracking
  • Embeddable donation tools

By focusing on creating the best core fundraising tools they can, Donately offers a strong suite of solutions to support your peer-to-peer fundraising campaign.

 Peer-to-Peer Fundraising Software Pricing

Donately charges some of the lowest platform fees of any option on the market, plus standard donation processing fees. Check out Donately’s website for more details on their pricing.

Click & Pledge offers very secure peer-to-peer fundraising options.

6. Click & Pledge: Best Secure Peer-to-Peer Fundraising Platform

Every platform on this list maintains high standards of security for its users and donors, but Click & Pledge takes this duty a step further.

Click & Pledge’s peer-to-peer fundraising tools are a perfect option for the nonprofit organization especially concerned with safety.

 Features of this Peer-to-Peer Fundraising Tool

Check out the features of Click & Pledge’s peer-to-peer fundraising platform:

  • Customizable peer-to-peer fundraising campaign pages
  • Unlimited campaigns and pages for your donors
  • Live reporting and campaign analytics

Click & Pledge believes that protecting your donors and volunteers is the most important way to express your gratitude.

 Peer-to-Peer Fundraising Software Pricing

With a flat monthly platform fee of $25 per month plus a processing fee of 3.75% + $.35 per transaction, Click & Pledge is a fairly affordable option for most nonprofits.

Double the Donation is a great software for encouraging donors to take advantage of matching gifts.

7. Double the Donation: Best Matching Gifts Program for Small to Midsize Nonprofits

 Platform Overview

While Double the Donation is not strictly a peer-to-peer fundraising platform, no campaign is complete without it. Double the Donation’s ability to be integrated with so many other platforms makes it an integral part of any campaign, especially one as based in social networks as peer-to-peer fundraising.

Double the Donation offers a matching gifts database that takes the guesswork out of finding your supporters’ employers’ matching gifts policies.

Through either a page for your organization hosted by Double the Donation or a plugin that you can embed on your own website, you can help your donors find their employer’s policies and start the matching gifts process.

 Features of this Peer-to-Peer Fundraising Tool

Here are some the best parts of using Double the Donation in your P2P campaign:

  • Effortless 5-minute setup process.
  • Customizable website or plugin.
  • User-friendly interface.
  • Increased flow of matching gifts to support your cause!

Double the Donation can maximize the financial success of your peer-to-peer campaign.

Double the Donation's plugin can make your peer-to-peer fundraising campaign twice as effective.

 Peer-to-Peer Fundraising Software Pricing

The price of Double the Donation is either $299 or $499 per year, based on what package your nonprofit needs. Check out their pricing page for a full breakdown of the packages..

FirstGiving's affordable peer-to-peer fundraising options make it a smart choice.

8. FirstGiving: Best Affordable Peer-to-Peer Fundraising Platform

 Platform Overview

FirstGiving’s peer-to-peer fundraising tools are a great choice for small- to mid-sized nonprofits looking for the best value in a campaign platform.

Their platform makes it easy to provide your donors and volunteers with plenty of options, increasing donor satisfaction and campaign efficiency overall.

 Features of this Peer-to-Peer Fundraising Tool

Features of the FirstGiving peer-to-peer fundraising platform include:

  • Customizable pages and time-sensitive settings
  • Embeddable fundraising widgets
  • Integrated communication tools
  • “Donor Pay the Fee” option

Explore FirstGiving’s website for more information on the unique features of their platform.

 Peer-to-Peer Fundraising Software Pricing

FirstGiving’s unique payment option, which allows the donor to cover the processing fee, can drastically reduce the overall cost for your organization. Contact FirstGiving for more information on standard costs.

CiviCRM is the most effective open source peer-to-peer fundraising platform.

9. CiviCRM: Best Open Source Peer-to-Peer Fundraising Platform

 Platform Overview

As an open source CRM system for nonprofits, CiviCRM knows how to incorporate widely useful features into any digital fundraising tool.

Its peer-to-peer fundraising capabilities, especially, offer some special features to better engage your most dedicated supporters.

 Features of this Peer-to-Peer Fundraising Tool

Check out some of the unique elements of the CiviCRM peer-to-peer fundraising tools:

  • Custom campaign pages and tons of options
  • Personal pages for your volunteers to raise funds outside of a larger campaign
  • Tell a Friend features for easy sharing
  • Automated progress displays to motivate donors

CiviCRM is both user-friendly and effective in its approach to peer-to-peer fundraising.

 Peer-to-Peer Fundraising Software Pricing

As an open source software, CiviCRM requires only a one-time implementation cost of $400, with only occasional technical support costs after that.

360MatchPro is unparalleled in its ability to maximize the peer-to-peer fundraising efforts of large nonprofits.

10. 360MatchPro: Best Matching Gifts Program for Large Nonprofits

 Platform Overview

360MatchPro is the perfect addition to any large nonprofit’s arsenal of tools while conducting a peer-to-peer fundraising campaign. Your nonprofit’s team is probably too busy to track down every donor’s information and follow up multiple times, so let a software do it for you!

360MatchPro is the #1 matching gifts tool available, by promoting matching gifts where donors are most likely to take notice, automating the follow-up process, and flowing donor and match data straight into your CRM while also offering you the opportunity to analyze your matching gifts data.

 Features of this Peer-to-Peer Fundraising Tool

Some of 360MatchPro’s best features are:

  • Superior data security processes
  • Easy match submission
  • A matching gifts portal for tracking your data
  • Automated email campaigns

The entire process is tailored to make it as easy for your nonprofit as possible to collect matching gifts during your peer-to-peer fundraising campaign.

 Peer-to-Peer Fundraising Software Pricing

The price of 360MatchPro depends on your nonprofit’s needs, so contact them today to learn more.


If your nonprofit organization is planning on conducting a peer-to-peer fundraising campaign in the near future, it’s important that you choose the platform best suited to the exact nature of your campaign.

The right peer-to-peer fundraising platform will give your campaign the boost it needs to meet and exceed your online fundraising goals!

Check out these additional resources to continue your research on online and peer-to-peer fundraising: