Storytelling permeates nearly every aspect of our society. The human brain is hardwired to respond to the power of storytelling. From curling up with a good book, to taking a…..
Adrienne Johnson had a challenge that maybe some of you can sympathize with. The nonprofit she runs has evolved over the years. So the scope of work they do had…..
Do you know what a pomelo is? I didn’t until the Heath brothers used two examples of how you could try to describe a pomelo to explain how simple communication can…..
There’s a lot of writing involved in fundraising and by using the inverted pyramid, avoiding the curse of knowledge, making the reader the hero of the story and selling the joy…..
When it comes to your donors the list of things you want to do or will do is probably quite long (hopefully it involves showing gratitude to them, telling great…..
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