Stewardship Stories: 4 Things You Have to Do

There are a lot of uses for stories in philanthropy programs. We can use stories as a part of fundraising asks. We can use stories in donor communications, as well…..

Estimated reading time: 7 minutes

May 1, 2017

5 Reasons Why You Need A Nonprofit Animated Explainer Video

Adrienne Johnson had a challenge that maybe some of you can sympathize with. The nonprofit she runs has evolved over the years. So the scope of work they do had…..

Estimated reading time: 6 minutes

February 16, 2017

Storytelling Science and The Pixar Framework

I am not a master storyteller. Or an expert. Or, as my wife says, not even that good. But in my career in marketing and fundraising, I’ve sure learnt about…..

Estimated reading time: 12 minutes

February 9, 2017

Nonprofit Storytelling, The Super Bowl, and Competition

Did you watch the Super Bowl? Even if you hate Tom Brady (great name), sports, and chips and dip or any combination of those three that game was hard not…..

Estimated reading time: 7 minutes

October 29, 2015

Marketing for good: 7 ways to tell empowering stories

We are storytellers. As non-profit marketing and communications professionals, we tell stories that matter and strive to create positive change. We also know that high-impact stories carry much more weight…..

storytelling