What do visitors, board members, and staff see when they walk through the doors of your nonprofit’s facility? Do they see a blank wall or a small nondescript sign? Is…..
Storytelling permeates nearly every aspect of our society. The human brain is hardwired to respond to the power of storytelling. From curling up with a good book, to taking a…..
Adrienne Johnson had a challenge that maybe some of you can sympathize with. The nonprofit she runs has evolved over the years. So the scope of work they do had…..
Do you know what a pomelo is? I didn’t until the Heath brothers used two examples of how you could try to describe a pomelo to explain how simple communication can…..
There’s a lot of writing involved in fundraising and by using the inverted pyramid, avoiding the curse of knowledge, making the reader the hero of the story and selling the joy…..
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