January 20, 2021

Why & How to Create a Branded Environment For Your Nonprofit

What do visitors, board members, and staff see when they walk through the doors of your nonprofit’s facility? Do they see a blank wall or a small nondescript sign? Is…..

July 9, 2019

How Nonprofit Storytelling Shapes Your Elevator Pitch

Storytelling permeates nearly every aspect of our society. The human brain is hardwired to respond to the power of storytelling. From curling up with a good book, to taking a…..

May 1, 2017

5 Reasons Why You Need A Nonprofit Animated Explainer Video

Adrienne Johnson had a challenge that maybe some of you can sympathize with. The nonprofit she runs has evolved over the years. So the scope of work they do had…..

January 8, 2015

Pomelo’s, Schema’s, Fundraising and Word of Mouth Marketing

Do you know what a pomelo is? I didn’t until the Heath brothers used two examples of how you could try to describe a pomelo to explain how simple communication can…..

October 29, 2014

4 Tips To Write Better (And Raise More Money)

There’s a lot of writing involved in fundraising and by using the inverted pyramid, avoiding the curse of knowledge, making the reader the hero of the story and selling the joy…..