July 9, 2019

How Nonprofit Storytelling Shapes Your Elevator Pitch

Storytelling permeates nearly every aspect of our society. The human brain is hardwired to respond to the power of storytelling. From curling up with a good book, to taking a…..

May 1, 2017

5 Reasons Why You Need A Nonprofit Animated Explainer Video

Adrienne Johnson had a challenge that maybe some of you can sympathize with. The nonprofit she runs has evolved over the years. So the scope of work they do had…..

January 8, 2015

Pomelo’s, Schema’s, Fundraising and Word of Mouth Marketing

Do you know what a pomelo is? I didn’t until the Heath brothers used two examples of how you could try to describe a pomelo to explain how simple communication can…..

October 29, 2014

4 Tips To Write Better (And Raise More Money)

There’s a lot of writing involved in fundraising and by using the inverted pyramid, avoiding the curse of knowledge, making the reader the hero of the story and selling the joy…..

June 28, 2013

What You Will Never Do To Donors…

When it comes to your donors the list of things you want to do or will do is probably quite long (hopefully it involves showing gratitude to them, telling great…..