Donor management is one of the most crucial components of any nonprofit fundraising strategy. Yet as your organization grows and develops, it can be extremely difficult to maintain effective practices without the right tools.
That’s why we’ve created this list of top nonprofit CRM providers to give you a sneak peek into the world of donor management solutions. In this guide, we’ll explore these software platforms—in no particular order—along with their purposes, features, matching gift abilities, and cost information:
- CharityEngine – Best Nonprofit CRM for Centralized Data Analysis
- Classy – Best Nonprofit CRM for All-in-One Fundraising
- Click & Pledge – Best Nonprofit CRM for Identifying High-Value Donors
- DonorPerfect – Best Nonprofit CRM for Automated Donor Outreach
- Engaging Networks – Best Nonprofit CRM for Advanced Integrations
- Kindful – Best Nonprofit CRM for Mission-Focused Efforts
- Neon CRM – Best Nonprofit CRM for Growing Organizations
- Raiser’s Edge NXT – Best Nonprofit CRM for Cloud-Based Technology
- Salesforce – Best Nonprofit CRM for Enterprise-Level Orgs
- Salsa Labs – Best Nonprofit CRM for Growing Supporter Networks
- SimplyFundraisingCRM – Best Nonprofit CRM for Easy Implementation
- Virtuous CRM – Best Nonprofit CRM for Donor-Centric Teams
Without further ado, let’s dive in with our favorite CRM choices for nonprofit fundraisers.
CharityEngine – Best Nonprofit CRM for Centralized Data Analysis
CRM Overview
CharityEngine is a powerful nonprofit CRM and fundraising software solution with innovative tools to help organizations handle giving, marketing, event planning, data management, and more all in one place. Since its launch, CharityEngine has processed more than $2.6 billion in nonprofit donations.
Top nonprofit CRM features include:
- Data and workflow management
- Built-out donor profiles
- Donation and campaign management
- Configurable dashboards with targeted goals
- Birds-eye views or deep dives into fundraising data
Nonprofit CRM Pricing
CharityEngine’s CRM pricing varies depending on a nonprofit’s needs. Reach out to their sales team or book a demo to learn more here.
CharityEngine + Matching Gifts
CharityEngine offers innovative matching gift functionality within its fundraising platform thanks to a seamless integration with Double the Donation. Donors are encouraged to provide their employment information in an embedded confirmation page search tool plugin, which is then utilized in post-transaction follow-up emails. These automated communications are intended to inform donors about their companies’ matching gift programs, provide detailed submission instructions, and help guide individuals through the request process.
Check out the integration guide.
Classy – Best Nonprofit CRM for All-in-One Fundraising
CRM Overview
Classy is a fundraising software provider with solutions for all sorts of nonprofit needs. This includes powerful donor management functionality, equipping organizations with a fantastic fundraising CRM, as well as their donation forms, peer-to-peer functionality, event software, and more.
Top nonprofit CRM features include:
- Campaign and event management
- 360-degree view of donor interactions
- Robust reporting and donor analytics
- Multichannel marketing and fundraising automation
- Out-of-the-box integrations and open API
Nonprofit CRM Pricing
Classy offers pricing plans that scale alongside the organizations using them. Contact the Classy team here to learn more about their offerings and determine the cost for your needs.
Classy + Matching Gifts
Classy has partnered with the leading provider of matching gift software, Double the Donation, to equip nonprofits with top-of-the-line matching gift tools. Through a seamless integration with Double the Donation’s flagship product—360MatchPro—Classy users are able to embed an intuitive matching gift company search tool within their online donation forms. From there, donor employment data is collected and leveraged in automated donation follow-ups to inform individuals of matching gift eligibility and encourage match submissions. The solution also offers an advanced two-way data synchronization, enabling organizations to pull employment data back into their own CRM.
Check out the integration guide.
Click & Pledge – Best Nonprofit CRM for Identifying High-Value Donors
Click & Pledge is an all-in-one fundraising solution built for nonprofits looking to make the most of online giving, peer-to-peer campaigns, text-to-give, event management, donor outreach, and more. Plus, their donor management features enable organizations to collect and track key metrics, establish automated engagement, and more.
CRM Overview
Top nonprofit CRM features include:
- Donor management built on Salesforce
- Automated text and email communications
- Algorithmic sorting and ranking of donors
- Manual transaction processing
- Receipts, event registrations, and promotional memo scheduling
Nonprofit CRM Pricing
Click & Pledge takes a variable scale pricing approach with an aim to make their platform accessible to organizations of all shapes and sizes. This fundraising CRM charges a 3.75% platform fee + $0.37 per transaction, with a batch deposit processing fee of $1.50.
Click & Pledge + Matching Gifts
Click & Pledge offers matching gift search functionality through Double the Donation’s embedded plugin within their online donation forms to collect donor employer information and identify match-eligible gifts. From there, donations with associated employment data flow into Double the Donation’s 360MatchPro, which triggers automated follow-up messaging. Donors are reminded about their matching gift eligibility and encouraged to complete the submission process with detailed instructions provided, and nonprofit users see more matching gifts driven to completion.
Check out the integration guide.
DonorPerfect – Best Nonprofit CRM for Automated Donor Outreach
CRM Overview
DonorPerfect is a comprehensive CRM for nonprofits that aims to assist organizations with managing high-quality supporter relationships and raising more for their causes without eating up a ton of team member time and effort. Their solution? Strategic automation!
Top nonprofit CRM features include:
- Multichannel donor outreach
- Standard nonprofit reports and easy report builders
- Donor targeting and filtering
- Advanced data imports and batch entries
- Integrated payment processing options
Nonprofit CRM Pricing
DonorPerfect offers a number of pricing plans, ranging from $99 to $799 per month. As an organization scales up their number of donor records, they also unlock additional product features to build a more effective CRM overall.
DonorPerfect + Matching Gifts
DonorPerfect also offers a technical integration with Double the Donation’s 360MatchPro in order to provide its customers with best-in-class matching gift software solutions. Using Double the Donation’s matching gift technology, DonorPerfect users can embed a company search tool plugin within donation confirmation screens, dedicated matching gift pages, and more. This way, nonprofits can better promote matching gifts to donors, and donors can easily determine their own eligibility for the programs.
Check out the integration guide.
Engaging Networks – Best Nonprofit CRM for Advanced Integrations
CRM Overview
Engaging Networks is a comprehensive fundraising solution with tools for fundraising, advocacy, donor communications, events, memberships, and more—not to mention a robust eCRM dedicated to integrated reporting and data management. As a whole, Engaging Networks is designed to provide all the tools your team needs in a single location.
Top nonprofit CRM features include:
- Advanced, easy-to-understand visual reporting
- Custom query builder to identify and target audiences
- Engaging tracking by donor touchpoints
- Numerous integration capabilities
- Rapid development of new updates and innovations
Nonprofit CRM Pricing
Contact the Engaging Networks team here to learn more about their CRM offerings and get a personalized quote for your organization.
Engaging Networks + Matching Gifts
In order to provide its nonprofit clients with matching gift functionality, Engaging Networks has partnered with Double the Donation to offer the industry-leading automation solution. Not only can users embed Double the Donation’s matching gift search tool in their Engaging Networks donation forms, but the collected employment information is then utilized to trigger personalized follow-up emails! Donors are more likely to complete the matching process when guided by the organization, which is what Engaging Networks’ fundraising platform and CRM integration aim to assist with.
Check out the integration guide.
Kindful – Best Nonprofit CRM for Mission-Focused Efforts
CRM Overview
Kindful is one of the best CRMs for nonprofits looking to prioritize seamless data management in their fundraising and overall organizational operations. This Bloomerang product enables teams to connect a number of nonprofit technology solutions in order to drive hugely positive results.
Top nonprofit CRM features include:
- Donor lifecycle dashboards
- Detailed supporter and contact records
- Custom fields and wealth insights
- Online and offline donation and pledge tracking
- Database management with a self-import tool and duplicate record finder
Nonprofit CRM Pricing
Kindful’s CRM pricing depends directly on the number of contacts in your database. Their plans begin at $100 per month for 1K records and go up to more than $700/month for 70K records. For any more contacts than that, you can request a personalized quote from their team.
Kindful + Matching Gifts
Kindful has created a powerful CRM integration with Double the Donation’s matching gift solution, 360MatchPro, to provide nonprofits with matching gift tools alongside their existing fundraising CRM. Donor information flows from Kindful into 360MatchPro in order for the system to identify matching gift eligible donors. Then, donors receive automated matching gift reminder emails encouraging them to pursue a match from their employer and tracking users throughout the process.
Check out the integration guide.
Neon CRM – Best Nonprofit CRM for Growing Organizations
CRM Overview
Neon CRM is a product of Neon One—a nonprofit software company with solutions for fundraising, event planning, donor and project management, and nonprofit operations. Neon’s robust CRM is designed to aid organizations in developing long-term donor relationships.
Top nonprofit CRM features include:
- Event and volunteer management
- Built-in and customizable data reports
- Workflow automation and smart deduplication
- Donor, household, and organizational tracking
- Donor persona audience targeting
Nonprofit CRM Pricing
Neon CRM offers three simple pricing packages with additional features (such as training, consulting, and data implementation) available to add on for an extra cost. Their most popular pricing plan is accessible to small and mid-sized organizations at $149 per month, with the smaller plan starting at $99/month and the full suite at $299/month.
Neon + Matching Gifts
Neon CRM enables organizations to leverage automated matching gift follow-up communication by partnering with Double the Donation’s automation tool, 360MatchPro. Using 360MatchPro, nonprofit users can trigger targeted and personalized post-donation emails that provide recipients with detailed information about their employers’ giving programs. Once donors are equipped with this information, they’re significantly more likely to complete the matching gift request process on behalf of the nonprofits they support.
Check out the integration guide.
Raiser’s Edge NXT – Best Nonprofit CRM for Cloud-Based Technology
CRM Overview
Raiser’s Edge NXT is a top CRM built by Blackbaud to provide nonprofits with best-in-class fundraising and donor management software solutions. Blackbaud’s Raiser’s Edge NXT prides itself on being the world’s first truly comprehensive cloud-based fundraising software available.
Top nonprofit CRM features include:
- Easy-to-use cultivation tools
- Powerful analytics with smart recommendations
- Data enrichment services to locate missing information
- Dynamic email and multichannel campaigns
- Intuitive reporting and data tracking dashboards
Nonprofit CRM Pricing
Raiser’s Edge NXT pricing varies based on each organization’s number of records and other fundraising needs. Contact the Blackbaud team here to learn more about RE NXT pricing for your nonprofit.
Raiser’s Edge NXT + Matching Gifts
Blackbaud’s Raiser’s Edge NXT works alongside Double the Donation’s 360MatchPro to equip nonprofit users with powerful matching gift software tools directly within their nonprofit CRM functionality. Thanks to this integration, donor information flows from Raiser’s Edge NXT into 360MatchPro, which is then utilized to trigger customized matching gift follow-up emails. As a result, donors receive personalized insights into their employers’ matching gift programs straight to their inbox, which drives more potential matches to completion.
This integration also offers a two-way data sync, which enables donor employment information to flow back into Raiser’s Edge NXT in both the organization’s constituent record and the gift record.
Check out the integration guide.
Salesforce – Best Nonprofit CRM for Enterprise-Level Orgs
CRM Overview
Salesforce is one of the most popular CRMs for nonprofits and corporations alike. Salesforce.org, the mission-driven component of the company, is designed for nonprofits, K-12 schools, and higher education institutions looking to elevate their fundraising and data management efforts.
Top nonprofit CRM features include:
- Donor-centric fundraising experiences
- Marketing and engagement management
- Program management and impact measurement
- Pledge, memorial, and in-kind donation management
- Inbound grants tracking and management
Nonprofit CRM Pricing
Salesforce’s Nonprofit Cloud offers multiple pricing tiers, with most organizations getting started with the Nonprofit Success Pack (NPSP). And for qualifying 501(c)(3) nonprofits, the first ten subscriptions of the Nonprofit Success Pack + Sales & Service Cloud Enterprise Edition are free!
Salesforce + Matching Gifts
Salesforce’s robust nonprofit CRM integrates with Double the Donation’s matching gift automation platform to provide innovative and easy-to-use matching gift fundraising tools to fundraising users. 360MatchPro works hard to identify donor employment data and trigger automated matching gift outreach which encourages donors to complete their corporate matches. Not to mention, a complete two-way data sync allows Salesforce to pull information back from 360MatchPro into its own nonprofit CRM for easy access to powerful data insights.
Check out the integration guide.
Salsa Labs – Best Nonprofit CRM for Growing Supporter Networks
CRM Overview
Salsa Labs is a nonprofit software provider that utilizes its SmartEngagement Technology alongside its CRM and fundraising solutions to see greater results through donor management, advocacy, event organization, and marketing automation. Salsa is a product of EveryAction and aims to enable nonprofits to do more for their missions with effective fundraising.
Top nonprofit CRM features include:
- Rich donor profiles with custom fields
- Automated next suggested gift calculations
- Unified online and offline donation management
- Customizable reports and dashboards
- Engagement tracking with cultivation module
Nonprofit CRM Pricing
Salsa’s CRM pricing varies based on each organization’s unique needs. Contact their sales team here to request a personalized quote!
Salsa + Matching Gifts
Salsa Labs and Double the Donation have partnered to provide a seamless technical integration between the two solutions. Double the Donation’s matching gift functionality aligns with Salsa’s online fundraising tools, enabling organizations to solicit donor employment information directly within the giving experience. Provided information allows fundraisers to share company-specific matching guidelines and submission instructions with donors, simplifying the entire process with automation.
Check out the integration guide.
SimplyFundraisingCRM – Best Nonprofit CRM for Easy Implementation
CRM Overview
SimplyFundraisingCRM prides itself on being one of the simplest CRMs for nonprofits to get up and running with, enabling more organizations to save more time and raise more money with its tools. This CRM solution equips nonprofits to track and analyze donations with robust reporting while utilizing expert fundraising advice incorporated within the platform.
Top nonprofit CRM features include:
- Built-in expert fundraising advice
- Donor tipping functionality
- Custom donation form fields
- Automated acknowledgments and thank-yous
- Donor targeting with unique SmartDonorScore
Nonprofit CRM Pricing
SimplyFundraisingCRM offers multiple tiers of plans to nonprofits looking to get started with their database. Pricing packages begin at only $19/month and grow to more than $499/month, depending on the number of records required.
SimplyFundraisingCRM + Matching Gifts
With SimplyFundraisingCRM’s online donation and donor management software alongside Double the Donation’s matching gift solution, the pair of fundraising tools are able to effectively streamline the matching gift process for nonprofits and donors alike. In addition to customizable and targeted donation follow-ups designed to encourage matching gift participation, SimplyFundraisingCRM also incorporates matching gifts into the giving process itself. Double the Donation’s search tool is easily embeddable into SimplyFundraisingCRM’s online donation tools to collect donor employment information, identify match-eligible gifts, and drive corporate revenue.
Check out the integration guide.
Virtuous CRM – Best Nonprofit CRM for Donor-Centric Teams
CRM Overview
Virtuous CRM is a nonprofit fundraising and donor management solution dedicated to helping nonprofit teams raise more for their causes with strengthened donor relationships. This responsive platform enables nonprofit causes to unify fundraising efforts while streamlining manual processes to deliver dynamic donor experiences to all.
Top nonprofit CRM features include:
- Multichannel marketing campaign management
- Donor journey and communication automation
- RFM and persona-based segmentation
- Holistic donor views and comprehensive dashboards
- Gift and pipeline management
Nonprofit CRM Pricing
Virtuous CRM offers three pricing tiers, which include the Standard at $550/month, the Pro for $1,100/month, and the custom-quoted Enterprise Plan.
Virtuous + Matching Gifts
Double the Donation and Virtuous CRM offer a seamless technical integration that enables organizations to leverage matching gift fundraising in their online donation forms, donor communications, and more. Donors are encouraged to enter employment information in an embedded search tool as they make their donation, and the data is then used to personalize follow-up matching gift reminders. Donors receive company-specific matching gift program details and are encouraged to submit their match, which leads to higher rates of participation overall.
Check out the integration guide.
Understanding the wide array of donor management software choices at your fingertips is the first step in determining the right solution for your organization’s needs. With tools like these, you’ll be on your way to effective supporter relationships, optimal data practices, and increased matching gift and individual funding in no time.
Interested in learning more about impactful fundraising, corporate philanthropy, and other top fundraising opportunities? Explore these additional re: Charity resources:
- Dollars for Doers: The Nonprofit’s Guide to Volunteer Grants. Corporate volunteer grants are one of the best ways to make the most of existing nonprofit volunteers—and tons of businesses offer them! Find out how to get started with this guide.
- Matching Gifts: The Ultimate Guide for Nonprofits. The above CRMs aim to help nonprofits maximize matching gifts. But what else can you do to increase this fantastic funding source? Learn more about doubling your nonprofit donations here!
- Your Nonprofit Fundraising Strategy: Make Tech Work For You! Your organization’s fundraising technology is of utmost importance, so be sure to equip your team with the right resources. Explore this post to learn more about effective tools and tips.