June 13, 2017

Podcast: Jon Wirt from Aura Frames on Cause Marketing

You may have heard about cause marketing but why would a company do it? What would it look like? Who would they partner with and why? All questions answered in…..

July 28, 2015

What Companies Want In Their Nonprofit Partners

What do ________ want? It’s a fundamental question when it comes to fundraising and marketing in general. If you know what _______ wants, then you just need to give ‘it’…..

March 31, 2015

Consumers Want (And Deserve) More Transparency With Their Checkout Donations. Let’s Give It To Them. on HuffingtonPost Impact

CBC recently did a piece titled “Checkout Charity: Doing Good, Feeling Bad” based on an online poll done by Ipsos Reid for Public Inc. and some follow-up investigation by the…..

March 24, 2015

History of Cause Marketing [INFOGRAPHIC] And Top Resources

I’m keenly interested in the potential of cause marketing to help grow the charitable pie and people and populations that are not typically givers. I was lucky to grab 30 minutes…..

January 6, 2015

3 Thoughts From The Best Cause Marketing In 2014

With 2015 upon us, there are innumerable ‘top from 2014’ posts (guilty as charged…) and Joe Waters from Selfish Giving had a good one called 10 Best Cause Marketing Promotions of 2014……