Podcast: Jon Wirt from Aura Frames on Cause Marketing

You may have heard about cause marketing but why would a company do it? What would it look like? Who would they partner with and why? All questions answered in…..

Estimated reading time: 7 minutes

July 28, 2015

What Companies Want In Their Nonprofit Partners

What do ________ want? It’s a fundamental question when it comes to fundraising and marketing in general. If you know what _______ wants, then you just need to give ‘it’…..

Estimated reading time: 3 minutes

March 31, 2015

Consumers Want (And Deserve) More Transparency With Their Checkout Donations. Let’s Give It To Them. on HuffingtonPost Impact

CBC recently did a piece titled “Checkout Charity: Doing Good, Feeling Bad” based on an online poll done by Ipsos Reid for Public Inc. and some follow-up investigation by the…..

Estimated reading time: 2 minutes

March 24, 2015

History of Cause Marketing [INFOGRAPHIC] And Top Resources

I’m keenly interested in the potential of cause marketing to help grow the charitable pie and people and populations that are not typically givers. I was lucky to grab 30 minutes…..

Estimated reading time: 4 minutes

January 6, 2015

3 Thoughts From The Best Cause Marketing In 2014

With 2015 upon us, there are innumerable ‘top from 2014’ posts (guilty as charged…) and Joe Waters from Selfish Giving had a good one called 10 Best Cause Marketing Promotions of 2014……