Whether you’re part of a nonprofit or a company, corporate giving matters. For nonprofits, corporate giving programs help them reach their fundraising goals via charitable gifts of funds and time from companies. For companies, corporate giving opportunities can influence employee recruitment, retention, and engagement.
That’s why we’ve compiled the most important corporate giving statistics that everyone should understand.
Hopefully these stats enlighten your team and help you realize the impact corporate giving can have on everyone involved! Check them out below.
Essential Corporate Giving Statistics
| Approximately $5 billion is raised through workplace giving each year. |
| 88% of surveyed HR executives believe effective employee engagement programs help attract and retain employees. |
| 88% of Millennials consider their job more fulfilling when they have opportunities to have a positive impact on society. |
| Employees who engage in corporate giving programs tend to have 75% longer tenures with the company. |
| 71% of surveyed employees say it’s very important to work at a company that supports giving and volunteering. |
| 55% of employees would choose to work for a socially responsible company, even if it meant earning a lower salary. |
| 77% of Millennials say a sense of purpose is part of the reason they selected their current employer. |
| Only 19% of companies include more than one paragraph about their matching gift programs in easily accessible employee handbooks/training materials and on their website. |
Matching Gift Statistics
| The median employee participation rate for matching gift programs is 9%. |
| An estimated $2-3 billion is donated through matching gift programs each year. |
| Approximately $4-7 billion in matching gift funding goes unclaimed each year. |
| 11% of total corporate cash contributions to nonprofits are made through matching gift programs. |
| As of 2021, 65% of Fortune 500 companies match employee donations. |
| More than 26 million individuals are eligible for matching gifts through their employers. |
| 84% of donors say they’re more likely to donate if a match is available. |
| 1 in 3 donors say they would give a larger gift if a match was applied to their donation. |
| Only 1.31% of individual contributions are matched at the average nonprofit. |
| Without automation, 78% of donors are unaware if their company offers a matching gift program and the program specifics. |
| 16% of donors know their company has a program, but are unsure if they’re eligible or don’t know how to submit their matching git request. |
| Only 8% of donors are aware that their company has a matching program, know they’re eligible, and understand how to submit their matching gift request. |
| Sending matching gift reminder emails within 24 hours of a donation results in a 53% open rate—that’s 2-3 times higher than the average nonprofit email open rate. |
| Mentioning matching gifts in fundraising appeals results in a 71% increase in response rate and a 51% increase in average donation amount. |
| 91% of participating companies match donations at a 1:1 ratio. |
| General Electric created the world’s first matching gift program in 1954. |
| Offering higher matching gift limits results in higher employee engagement. For example, a limit beyond $10,000 results in a spike in engagement of up to 40%. |
| More than 96% of employees have a strong preference for their company to match donations made directly to a nonprofit, rather than only matching donations through a CSR platform. |
| Automation tools, like Double the Donation’s 360MatchPro, can increase matching gift revenue for nonprofits by 61%. |
Corporate Volunteering Statistics
| Approximately 30% of employees volunteer. |
| As of 2021, 40% of Fortune 500 companies offer volunteer grant programs. |
| Almost 60% of companies offer paid time off so their employees can volunteer. |
| 82% of companies report that their employees want to volunteer with their peers in a corporate-supported event. |
| 93% of employees who volunteer are somewhat satisfied or very satisfied with their employer. |
| 96% of employees who volunteer say that their company’s culture is somewhat positive or very positive. |
| Volunteerism has a value of more than $184 billion dollars. |
| On average, volunteers commit 50 hours each year to donating their time to the greater good. |
| 61% of Millennials who rarely or never volunteer still consider a company’s commitment to the greater good when deciding on a potential job. |
Here are the sources we referenced:
| Double the Donation |
| America’s Charities |
| CyberGrants |
| Nonprofits Source |
| VolunteerHub |
