Trying to increase your fundraising revenue each year can be challenging. Growing that revenue implies that you either have to increase the size of your donor base or solicit a bigger contribution from each donor – both of which can be tricky. But what if there was an easier way?
You have likely heard of matching gifts. While you know they can be a major revenue driver, you lack the time and resources to promote these programs effectively and worry that the ROI for developing the materials would be low. New matching gift automation softwares simplify the process and can quickly double or triple your matching gift revenue.
While Luminate Online already powers many of your nonprofit’s fundraising efforts, this new integration with 360MatchPro offers new solutions and capabilities. 360MatchPro by Double the Donation is the industry leader and best-in-class matching gift software that simplifies the matching gift process for both you and the donor.
Let’s learn more about how it works!
Notify Donors of their Eligibility and Drive Revenue
An estimated $4-$7 billion in matching gift funds go unclaimed per year. A major driver of this loss can simply be attributed to a lack of donor awareness. Capturing donors’ eligibility status as they submit their donation is intuitive and effective. That’s why 360MatchPro’s streamlined search bar appears right on the donation form. Donors simply begin typing in their employer name and suggested matches will populate. No need to worry about donors making typos or mistakes – the search bar takes these into account to identify their employer quickly. Once donors successfully enter their employer and navigate to the confirmation page, they will see their eligibility and can then quickly access program details. This instant engagement with the donor effectively drives results by helping you initiate the matching gift conversation in a personal, direct way!
360MatchPro helps you take advantage of matching gifts by offering donors the ability to begin the matching process through their employer right away. Donors appreciate the simplicity and are incentivized to complete the request!
Automated Emails: Make your Donor Touchpoints More Efficient
If donors do not complete the matching process right on that confirmation page, you can continue engaging and educating them. The 360MatchPro software includes an automated email functionality so that you can schedule your donor communications. These emails contain more opportunities for donors to input their company information, receive forms, and complete the request. No matter what stage of the donor journey they are in, your donors will receive clear, direct emails that guide them through the process and encourage them to complete it promptly.
While the software helps auto-fill those forms and push the communications out, you retain complete control over the email’s branding and can ensure the tone and language are inline with your established guidelines. The emails are completely customizable to you and your branding. This allows you to connect with your donors on a personal level while still calling them to action in a highly effective, efficient manner.
Leveraging Data to Increase Revenue
As you engage with your donors in this process, you can leverage the power of data to further improve your communications. 360MatchPro’s intuitive dashboard is accessible to your organization and displays important metrics such as your total match eligible amount, total matches initiated, and emails delivered to donors. You can view the data in aggregate or segment it according to the donor’s stage in the process or journey. See what emails your donors are interacting with and which emails seem to be less effective. Determine which donors have the highest matching gift potential, and you can call them to action specifically!
With this robust data, you can improve your marketing and target communications to have the greatest impact. In both the short and long-run, this data will enable your organization to strategically draft communications and produce results.
Using 360MatchPro and Luminate Online to Do More for Your Business
The integration allows you to:
- Quickly help your donors learn of their eligibility status and provide them with the appropriate links and forms to complete the matching process and drive revenue
- Easily track donor engagement and your company’s matching gift revenue potential
- Efficiently automate your donor communications while still controlling your branding within those emails to save time
- And much more!
Schedule a personalized demo to see how the LuminateOnline and 360MatchPro integration can help your matching gift revenue reach its full potential!