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March 21, 2017

7 Types of Donation Page Friction, Why It Matters, and What You Can Do About It

Friction: Thousands of years ago it was used to start fires. Today, it’s killing your donation pages. For real. The deeper I dive into online fundraising optimization and the more…..

February 21, 2017

Hiring Fundraising Consultants: 7 Questions to See if a Consultant is Right for You

A client once told me A consultant is someone who steals your watch and charges you to tell you what time it is. As a reluctant fundraising consultant, I didn’t like…..

June 16, 2016

Google Ad Grants for Nonprofits: A Complete Crash Course

Nonprofit marketing is a necessary expense for organizations. It’s how you get the word out about your incredible cause and recruit new supporters. But with the tight budget that most…..

May 3, 2016

How to Create an Effective Nonprofit Infographic

When done right, a nonprofit infographic can be a highly effective way to introduce people to a topic. When done wrong, however, infographics can obscure information, which can be damaging…..

March 1, 2016

When It Comes to Marketing Causes, Your Donor Funnel May Be Upside Down

Do you ever get those ‘aha’ moments? You know, those all-too-rare times when everything just seems to click. There is this moment of clarity where all you can see is…..

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