By design, corporate matching gift programs can double or even triple the contribution an individual donor makes. When donors’ gifts are matched, they feel empowered that their contribution will have a larger impact on the nonprofit’s success and longevity. Making donors aware of their matching gift eligibility and helping them complete the process can reap major benefits for your nonprofit. The good news is that matching gift automation tools have emerged to help you facilitate that process.
In fact, leveraging a matching gift automation tool can double or triple your matching gift revenue. If you take advantage of these technologies, you will have a distinct advantage and extra resources to re-invest into your organization.
Under RunSignUp’s integration with 360MatchPro by Double the Donation, matching gifts are made simple and easy. 360MatchPro is the industry leader in this space because of the user-friendly software and expansive features. The integration enhances RunSignUp’s functionality and allows you to quickly invite donors into the matching gift process. From determining their gift eligibility all the way through to donation submission, 360MatchPro allows you to support and guide donors as they navigate the process.
Find Match Eligible Donors to Quickly Increase your Fundraising Revenue
The RunSignUp and 360MatchPro integration makes it easy for donors to determine their matching gift eligibility status. The streamlined search bar on the donation page prompts donors to enter their company name. Even if donors make a typo or use an abnormal naming convention, the integrated software will help donors identify their employer and successfully enter the query. All donors’ eligibility status will then be stored so that you can reach out later with a direct link to their company’s forms and program details.
Since 78% of match-eligible donors have no idea whether their company offers a matching gift program, providing donors this instant knowledge can incentivize them to give generously and help you drive more gifts to completion. With more donations and higher matching gift revenue funneling in, your nonprofit can invest in what matters most: furthering your mission.
Automate Your Outreach to Save Time and Money
Reaching out to donors and asking them to complete matching gift requests might seem daunting and time-consuming. With the power of 360MatchPro however, the process has never been easier. 360MatchPro’s software makes follow-up simple. If donors entered their employer on the donation form, you can embed a link to all necessary matching gift submission forms in your email outreach. By making it easy for donors to find and access the information they need, you increase your chances of receiving that matching revenue! If a donor did not supply that employment information initially, you can still reach out with more opportunities for them to determine their eligibility.
Sending more than one matching gift reminder email to donors can drastically increase the number of matching gifts submitted. Fortunately, 360MatchPro allows you to send multiple emails at whatever frequency or cadence seems right for you and your nonprofit. Additionally, you can customize what type of email each donor receives based on their point in the donor journey. Whether they have yet to enter their employer information or have clicked through to the employer site and just not submitted yet, you can be sure that you are communicating effectively. This personalized outreach will help you engage donors and call them to action.
Your emails can also be branded to include your nonprofit’s logo and reflect your established tone and voice – this keeps you in control of the messaging while offering your donors some peace-of-mind. Donors want to hear from you directly, and 360MatchPro helps you facilitate that personal conversation.
Use Donor Metrics to Track Success and Drive Matching Gift Revenue
360MatchPro’s dashboard is easy to read and chalked full of information. Within the dashboard, your organization will have access to metrics such as email open rates, number of match eligible donors, initiated matches, and more. This rich data will provide you with a complete and accurate understanding of your donors and your communications.
As you learn more about your core donor base and identify what type of messaging or outreach most effectively engages these individuals, you can craft an informed strategy to guide future communications. More efficient marketing will save you time and money – each of which can be invested back into your organization to support growth and expansion initiatives.
Accelerated Success with RunSignUp and 360MatchPro
By using RunSignUp and 360MatchPro together, you can harness the power of matching gifts and naturally engage your donors in a matching gift conversation. Along with increasing your matching gift revenue, simply incorporating matching gift appeals could result in a 51% increase in average donation amount. Altogether, this means your nonprofit can benefit greatly from this partnership.
The seamless integration gives you access to these features:
- A drop down search bar on the donation page so that you can capture employment data and find more match-eligible gifts to drive revenue
- Email automation capabilities to help you reach out to donors effectively so that you waste less resources
- Metrics that provide you a complete image of who your donors are and where they are in the matching gift process so that you can engage effectively and efficiently
- Plus much more!
Schedule a personalized demo to see how the RunSignUp and 360MatchPro integration can increase your organization’s matching gift revenue!