There are a few types of campaigns that I’m increasingly interested in as I think they are increasingly interesting to charities and the charitable sector. One example is a social fundraising campaign, which I define as encompassing both peer-to-peer and “crowdfunding”. The common chord of both of those fundraising concepts is… you guessed it… an emphasis on social.
I don’t mean social media, although that is commonly linked to these as social media has given these campaigns the ability to scale and reach people and supporters in new and more affordable ways. These campaigns are about much more than social media and the infographic below hopefully shares a bit more about why social fundraising is interesting, possibly useful and how you can go about running your own social fundraising campaign.