Nonprofits and the Story Wars
The king was under attack. He was pinned down with nowhere to go. His land was being overtaken. His people were suffering. He had few resources at his disposal. He was at war. And he was losing. He’s being advised to change his approach. To go out and fight the battle head on to which he replies, “I will not risk open war.”
The response: “Open war is upon you, whether you risk it or not.”
That exchange always gives me chills and it’s one of my favourite movie scenes of all time where King Theoden of Rohan is under attack in the Lord of the Rings: Two Towers (the second in the trilogy for all the non-nerds) and Aragorn, a rogue “knight,” is the one pleading with him to engage in the battle. So why on earth (or Middle-earth…) am I talking about Lord of the Rings, Aragorn and war? Well maybe I’ve seen one too many The Hobbit previews but I believe this is a great analogy for the story wars facing those of us in the non-profit sector.