People want to raise money and ask their friends to give if it is fun. For everyone. Period.
I recently read “Friend to Friend Fundraising Works So Why Aren’t You Doing It?” from Idealware and think the best point they make, buried in there three-quarters of the way down, is that it needs to be fun. And fun is, generally speaking, not what nonprofits are best at.
And you can’t blame them. They spend most of their days trying to eradicate poverty, heal the sick and care for the poor. “Fun” isn’t at the top of their minds. But it should be. For them to eradicate poverty, heal the sick and care for the poor they need money and they’re competing directly with companies like Apple, Amazon and Coca-Cola for space in wallets and budgets. And, unlike us nonprofits, they know how to have some fun.
So if you are thinking about getting into peer-to-peer fundraising, friend to friend fundraising, social fundraising or whatever you want to call it, one of the first questions you should ask yourself is:
“How can we make this fun? For everyone?”
Fun for the fundraiser can be in the form of incentives (what do they get out of it), ease of use (keep it simple stupid), support (friendly help for them to get started) and probably most of all, community (connecting them to others who are doing it).
The main part of “everyone” is friends and family who give which should be easy and simple (please keep it simple), they should feel connected to their friend/family member who is asking them and they should have some idea of what their donation is going to do in the way of impact.
The last group of “everyone” is the charity itself. If you’re not having fun then it is hard for your fundraisers and their supporters to really have fun. For charities it should be easy and simple (I think you’re getting the point…), not take up too much of your precious time and keep the goal (fun and engagement… not funds) in mind at all times.
5 To Do’s for Your Friend to Friend Fundraising Strategy
- Make it fun. For everyone.
- Make it simple.
- Focus on participant experience, not your funds raised.
- Help connect people.
- Give people freedom (to succeed or fail).