The hubbub here over some recent posts has pressed on a recurring problem. In the USA, since WWII the government has invested in difficult long-term science & technology research that is made freely available to the public. Companies are free to take this research and leverage it into...

Story can be used like any other marketing tool. It creates and presents an image that you want others to see. But story has a secret sauce. It’s more than just a marketing tool; it’s a way of standing out amongst the crowd. In particular, the power of story is in presenting a...

I’m seeing an excellent trend in the non-profit sector. More organizations are seeking out talented creative professionals to provide them with storytelling resources in the form of design, video & branding. This is a great trend, and will only help to solidify an organization’s...

Hi everyone! Welcome to my first post on recharity… Glad to be part of the crew here. I welcome your thoughts and comments! - Trevor A few days ago I took part in a seminar entitled the “Social Media Decision Maker’s Toolkit,” put on by CCCC for its members and...