Estimated reading time: 2 minutes

The Case for a Long-term Media Messaging Body

The hubbub here over some recent posts has pressed on a recurring problem. In the USA, since WWII the government has invested in difficult long-term science & technology research that…..

Estimated reading time: 4 minutes

Your Genesis Story

Story can be used like any other marketing tool. It creates and presents an image that you want others to see. But story has a secret sauce. It’s more than…..

Estimated reading time: 4 minutes

How to Work With Creatives

I’m seeing an excellent trend in the non-profit sector. More organizations are seeking out talented creative professionals to provide them with storytelling resources in the form of design, video &…..

Estimated reading time: 6 minutes

Brand & Deliver: 3 Rules for A Shared Cause

Hi everyone! Welcome to my first post on recharity… Glad to be part of the crew here. I welcome your thoughts and comments! – Trevor A few days ago I…..