As companies increasingly prioritize social responsibility and invest in their communities, corporations continue to implement matching gift programs. Despite that 26 million individuals work for companies with these programs, billions of dollars in matching gifts funds are left on the table each year. This untapped potential represents a missed opportunity for your nonprofit.
Fortunately, the integration of OneCause and 360MatchPro by Double the Donation helps close that fundraising revenue gap. The integration notifies donors of their match eligibility status and reduces the number of steps required to actually complete that match request. Simplifying the matching gift process for your donors means you can maximize the impact each individual donation makes.
360MatchPro is backed by Double the Donation’s matching gift database that includes more than 20,000 companies and is constantly updated and expanded. The database is accurate and robust, so you can be confident that you will capture as many matching gifts as possible!
We outline the details of how exactly the integration works and why it is important below.
Make Your Donors Match Aware and See More Matching Gifts Completed
The impact matching gifts can have on your fundraising revenue is multifold. Since 1 in 3 donors indicate they’d give a larger gift if matching was applied, these corporate giving programs can incentivize your donors to give more! The problem is that many donors do not even know their eligibility status. The donation form itself then is the perfect real estate spot to determine donors’ eligibility so that you can follow-up with the specifics of their company’s program offering.
Fortunately, 360MatchPro’s software embeds a search field into the donation form where individuals can search for their employer. The dynamic search field even accounts for spelling errors and other mistakes to help donors find their employer quickly. Capturing and storing this employment data is important so that you can tailor and personalize your future outreach to donors!
Connect with Donors and Automate Outreach to Save Time
Once your organization has successfully received a donation, your interaction and engagement with the donor can continue. 360MatchPro’s marketing automation feature makes it easy for you to both route donors to the tools needed to complete their matching gift request and re-educate them about the matching gift process. These triggered emails ensure matching gifts are intuitive and simple for donors which means you are more likely to receive that revenue! You can also segment your audience so that you reach out to the right donors at the right time. You have the ability to target communications for all types of donors: those that still have not added their employer, those that have the highest matching potential, or those who have had low engagement in the process so far.
While the emails can be automated, they are also customizable to your organization. You work hard to build your nonprofit’s reputation and develop a rapport with your audience. That’s why 360MatchPro allows you to add your own logo, tone, and voice to these emails. Plus, you control who the email address sender is. Your donors want to hear from you personally, and 360MatchPro enables that direct conversation in an organic way!
Use Donor Data to Drive Revenue
Knowing who your donors are and how they interact with your communications is vital to prolonged success. 360MatchPro’s detailed dashboard provides your organization with all of this information.
Tracked metrics include email open rates, gift matching status, matches initiated, emails delivered, and much more. As you go through these metrics, you will begin to understand the impact matching gifts can have on your organization, and you can tailor your marketing efforts accordingly. The more you know about your donors, the more effective your marketing will be. Effective marketing saves you the time and money: two resources that your nonprofit craves.
Successful Fundraising with OneCause and 360MatchPro
OneCause and 360MatchPro established this partnership so that your nonprofit can thrive. With more fundraising revenue, you can start new projects and launch your organization into new growth stages. 360MatchPro’s eligibility verification features, marketing automation benefits, and rich donor insights will unlock more gift matching opportunities.
The integration includes the following benefits:
- Access to your donor’s employment data and their company’s matching gift program so that you can increase your chances of receiving that revenue
- Automated marketing outreach so you can deepen your relationship with donors and engage effectively
- Data insights to improve your communications and raise more funds
- And much more!
Schedule a personalized demo to see how the OneCause and 360MatchPro integration can work for you and increase your matching gift revenues!