The 2026 Buyer’s Guide to Double the Donation
Trusted by industry-leading nonprofits including:
Choosing the right technology to automate your corporate giving strategy is one of the most effective ways to grow your nonprofit’s revenue without increasing your team’s manual workload. This guide evaluates exactly what Double the Donation does, who it’s for, and which plan will maximize your ROI in 2026.
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What does Double the Donation do?
Double the Donation offers the industry’s most comprehensive workplace giving database and automation tool. The platform integrates directly with your existing fundraising and volunteer tech stack to:
- Identify eligible donors and volunteers in real-time as they engage with your nonprofit.
- Automate personalized outreach via branded, direct-action emails that guide supporters through the specific steps of their employer’s giving programs.
- Capture revenue recovery by identifying the $4–$7 billion in workplace giving funds that go unclaimed annually.
Unlock workplace giving revenue streams
By leveraging supporter employment data, Double the Donation helps you unlock four distinct revenue streams:
- Matching gifts: Automatically identify donors whose companies will match their cash contributions.
- Volunteer grants: Also known as “Dollars for Doers,” these programs turn volunteer hours into corporate checks.
- Payroll giving: Identify supporters who can set up recurring, automated donations directly from their workplace paychecks.
- In-kind donations & grants: Surface opportunities for corporate product donations or foundation grants based on where your supporters work.
Choosing the right plan: Essentials vs. Standard
Selecting the right plan ensures you aren’t paying for more than you need while still capturing every available dollar of identified revenue.
| Plan Tier | Essentials | Standard |
|---|---|---|
| Cost | Free to start with tiered billing that begins as soon as you identify $2K in match eligible donations. | Starts at $999/year (scales based on your organization’s size and matching volume). |
| Who it’s for | Exclusively for organizations that raise less than $250k on their form 990. | 99% of mid-market nonprofits. |
| Integration options? | 1 donation form. | Unlimited donation form integrations; CRM integration; volunteer management system integrations. |
| Website plugin options? | Matching, volunteering and payroll. | Matching, volunteering and payroll. |
| Automated email streams? | Matching email streams. | Matching & volunteering email streams. |
| Onboarding package? | No – available for purchase. | Yes, standard onboarding package included. |
The Double the Donation integration ecosystem
The platform facilitates 100+ native integrations with the industry’s leading nonprofit technology providers to ensure a seamless data flow:
- Fundraising tools: Native integrations including GoFundMe Pro, Givecampus, Givebutter, FundraiseUp, and DonorDrive.
- Volunteer systems (VMS): Integrations with platforms like Volunteer Matters, Better Impact, and Bugle.
- CRMs: Deep integration with several CRM platforms, including Salesforce, Blackbaud, Virtuous, DonorPerfect, and NeonOne.
Is Double the Donation right for you?
- You raise more than $250,000 annually in total contributions.
- You have received matching gift checks in the past.
- You have an active donation form on your website and use a CRM to track donors.
- You have a volunteer base and want to start monetizing those service hours.
- You haven’t raised funds yet. Focus on your first donors before automating.
- 100% of your funding comes from government grants or program fees.
- You’re a strictly religious organization (houses of worship).
- You are in an extremely rural area with donors that work for local businesses without established programs.
How will I see success?
Implementing the software is the first step toward achieving the 20-50% revenue growth typical of users. To maximize your results:
- Follow the implementation plan. Use the provided onboarding checklist to assign a platform owner and get the tools live quickly.
- Add all plugins to your website. Embedding matching gift, volunteer grant, and payroll giving plugins on high-traffic pages is critical.
- Sync your entire ecosystem. Activate integrations across your CRM, VMS, and Peer-to-Peer fundraising tools.
- Monitor your dashboard weekly. Check “Identified Revenue” and use the platform to trigger a second “nudge” email to donors who are eligible but haven’t yet submitted.
Frequently asked questions (FAQ)
Will I see an ROI?
Yes. Nonprofits using Double the Donation typically see a 20% to 50% increase in workplace giving revenue within the first year of automation.
Will I receive matching gift checks from Double the Donation?
No. Double the Donation is the technology provider. The actual matching gift checks will still come directly from corporations or their third-party CSR platforms (like Benevity).
How long does it take to set up?
Most nonprofits are up and running in under a week. Because Double the Donation features native “plug-and-play” integrations, there is no custom coding required.
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