In the ever-evolving landscape of nonprofit fundraising, understanding your donors—and their workplace affiliations—can significantly enhance your outreach efforts. One effective way to achieve this is through employer append services, which help organizations identify their donors’ employers, filling in the gaps where existing information falls short.
Among the various services available, two stand out for their effectiveness and usability: Double the Donation and NPOInfo. In this guide, we’ll provide an overview and comparison of these top two providers, enabling your team to make an informed decision about your tools. We’ll cover:
- Understanding Employer Append Services
- Double the Donation: A Leader in Employer Append Services
- NPOInfo: A Data-Driven Solution for Nonprofits
- Comparing Double the Donation and NPOInfo’s Employer Append Services
- Maximizing the Benefits of Your Employer Append Service
If you’re looking to conduct an employer append for the first time, choosing a provider can be an overwhelming task. We’re here to help you break it down and provide our own recommendations for doing so.
Let’s get started with the basics!
Understanding Employer Append Services
Employer append services are dedicated tools that allow nonprofits to enrich their donor databases by identifying the employers of their supporters.
This information is particularly crucial as many companies offer workplace giving programs, which can double or even triple the value of the contributions made by employees. By simply knowing where donors work, nonprofits can tailor their communications and encourage corporate giving involvement, ultimately boosting their fundraising efforts.
These services typically involve sharing a list of donors with the provider, who then cross-references this data with various publicly and privately held databases to append—or fill in—employer information. The result is a more comprehensive, complete understanding of the donor base, allowing nonprofits to craft targeted campaigns that resonate with their supporters.
Double the Donation: A Leader in Employer Append Services
Double the Donation has established itself as a leading provider of employer append services tailored specifically for nonprofits. Their platform is designed to help organizations maximize their fundraising potential through workplace giving programs like matching gifts, volunteer incentives, payroll giving, and more.
By appending detailed employer information complete with actionable workplace giving insights, Double the Donation empowers nonprofits to engage their supporters more effectively.
The service is user-friendly, allowing organizations to easily upload their donor lists and receive comprehensive reports on employer affiliations.
Key Features of Double the Donation
One of Double the Donation’s standout features is its extensive database of companies that offer matching gifts, volunteer programs, and broader corporate giving opportunities. This database is continually updated, ensuring that nonprofits have access to the most current information about their donors’ employers. Additionally, the platform provides resources and tools to help organizations educate their donors about workplace giving, making it easier for supporters to take action.
Furthermore, Double the Donation offers integration options with various donor management systems, allowing for seamless data transfer and enhanced usability.
Benefits of Using Double the Donation
By utilizing Double the Donation, nonprofits can significantly increase their workplace giving revenue. The platform’s ability to identify employer affiliations—and associated giving programs—enables organizations to tailor their outreach efforts, resulting in higher engagement rates overall.
Additionally, the resources provided by Double the Donation help nonprofits educate their donors, fostering a culture of giving that extends beyond the initial engagement.
NPOInfo: A Data-Driven Solution for Nonprofits
NPOInfo is another excellent employer append service that caters to the unique needs of nonprofits. With a focus on providing detailed donor insights, NPOInfo helps organizations build stronger relationships with their supporters by identifying employer information.
The platform is designed to be intuitive, making it easy for organizations to navigate and utilize effectively. NPOInfo provides various features that enhance donor engagement and support fundraising efforts, making it a valuable resource for nonprofits seeking to maximize their impact.
Key Features of NPOInfo
NPOInfo offers basic donor data services, including employer information and some general insights into donor demographics and giving habits. While the platform can support basic segmentation and outreach strategies, it doesn’t specialize in workplace giving, which may limit its utility for nonprofits looking to maximize matching gift opportunities.
While NPOInfo makes efforts to ensure data quality through standard verification processes, the depth and specificity of its employer-related insights are limited compared to more advanced platforms. For nonprofits that need detailed, actionable workplace giving data, additional tools or research may be required.
Benefits of Using NPOInfo
For nonprofits seeking a general overview of their donor base, NPOInfo can offer an excellent starting point. Understanding donor employment and basic giving behavior can help inform broad messaging strategies and support entry-level donor engagement efforts. However, the platform lacks built-in tools for identifying and acting on matching gift opportunities, which may reduce its impact in more targeted fundraising campaigns.
While NPOInfo’s data can assist in making some informed decisions, its insights are relatively high-level. Nonprofits aiming for deeper, workplace-giving-focused engagement may find they need to supplement NPOInfo’s output with additional research or more specialized services.
Comparing Double the Donation and NPOInfo’s Employer Append Services
When it comes to employer appends, choosing the right provider can make a significant difference in the quality and usefulness of your data. Both Double the Donation and NPOInfo offer employer append services designed to help nonprofits uncover where their donors work.
In this section, we’ll compare the two services side by side, highlighting their key features, strengths, and considerations to help you determine which solution best fits your organization’s needs.
Here’s a quick look at some of the primary differences between the two providers:
Now, let’s dive into a more in-depth analysis!
Ease of Use
Both Double the Donation and NPOInfo prioritize user experience, making it easy for nonprofits to access the information they need. Double the Donation’s streamlined upload process and intuitive interface allow organizations to quickly append employer data to their donor lists. Similarly, NPOInfo’s user-friendly platform ensures that nonprofits can navigate the various features without unnecessary complications.
However, Double the Donation may have a slight edge in terms of integration capabilities, which can be a significant advantage for organizations seeking to further streamline their processes.
Data Accuracy and Reliability
Data accuracy is paramount when it comes to employer append services. Both Double the Donation and NPOInfo employ rigorous methods to ensure the reliability of their data. Double the Donation’s extensive database is continually refreshed, while NPOInfo’s verification processes ensure that the information provided is accurate and current.
Nonprofits can trust that both services will deliver valuable insights that can enhance their fundraising efforts, though Double the Donation’s dataset takes the lead in terms of regular updates and comprehensive outputs.
Cost Considerations
When evaluating employer append services, cost is often a significant factor for nonprofits. Both Double the Donation and NPOInfo offer competitive pricing structures; however, the specific costs can vary depending on the features and services selected.
Nonprofits should consider their budget and the potential return on investment when deciding between the two options.
Workplace Giving Insights
One key differentiator between Double the Donation and NPOInfo’s employer append services is the inclusion of workplace giving information—a valuable feature that can significantly enhance a nonprofit’s ability to act on newly appended data.
Double the Donation not only identifies where your donors work but also provides insight into their employers’ workplace giving programs, such as matching gift (and other workplace giving) availability, eligibility guidelines, and actionable next steps. This additional layer of intelligence empowers nonprofits to immediately identify high-value opportunities and tailor their outreach accordingly.
On the other hand, NPOInfo, while providing accurate employer data, does not currently offer workplace giving insights as part of its append services. As a result, nonprofits using NPOInfo would need to take additional steps to research and integrate corporate giving data separately, potentially slowing down their ability to act on the information effectively.
Maximizing the Benefits of Your Employer Append Service
Appending employer data is a powerful first step, but the real value comes from how you use it. Once you know where your donors work, you open the door to a wide range of opportunities: identifying matching gift eligibility, strengthening corporate partnerships, and crafting more personalized outreach.
In this section, we’ll explore practical ways to turn your appended data into actionable insights.
Integrating Data into Fundraising Strategies
Once a nonprofit has access to employer data through the append process, the next step is to integrate this information into their fundraising strategies. This can involve creating targeted email campaigns that highlight workplace giving opportunities or developing social media content that encourages supporters to check if their employers offer philanthropy programming.
By leveraging the insights gained from an employer append, nonprofits can craft personalized messaging that resonates well with their donors. This tailored approach not only increases the likelihood of securing workplace support but also fosters a sense of connection between the organization and its supporters.
Educating Donors About Workplace Giving
Education plays a crucial role in maximizing the benefits of employer append services. Nonprofits should actively inform their donors about available workplace giving opportunities and the potential impact of their contributions. This can be achieved through informational resources on the organization’s website, engaging social media posts, and direct communication with donors.
By making it easy for supporters to understand how workplace giving works and the steps they need to take to get involved, nonprofits can significantly increase participation rates. This proactive approach not only boosts fundraising efforts but also enhances donor engagement and loyalty alike.
Tracking and Analyzing Results
To fully realize the benefits of employer append services, nonprofits should track and analyze the results of their efforts. This involves monitoring the number of matching gifts secured, the total amount raised through volunteer grants, and the overall impact of workplace giving on fundraising goals. By evaluating this data, organizations can identify trends, refine their strategies, and make informed decisions moving forward.
Regular analysis of results will help nonprofits understand the effectiveness of their campaigns and the value of the employer data obtained. This continuous improvement process is crucial for maximizing fundraising success and cultivating lasting donor relationships.
Wrapping Up & Additional Employer Append Resources
Leveraging employer append services like Double the Donation and NPOInfo can provide a significant advantage for nonprofit fundraising. By understanding donor affiliations and encouraging corporate giving involvement, nonprofits can enhance their revenue generation efforts and build stronger relationships with their supporters.
Both services offer unique features and benefits, making them invaluable tools for organizations looking to maximize their impact. By integrating the insights gained from these platforms into their fundraising strategies and educating donors about their workplace philanthropy opportunities, nonprofits can unlock new opportunities for growth and sustainability.
Ultimately, the choice between Double the Donation and NPOInfo will depend on the specific needs and goals of the organization. Regardless of the decision, utilizing employer append services is a strategic move that can lead to increased revenue and a more engaged donor base.
Interested in learning more about employer appends? Check out these recommended resources:
- What is Data Appending? Basics, Benefits, and Best Practices. New to data appending? This guide breaks down what data appending is, how it works, and why it’s essential for nonprofit fundraising.
- 4 Best Ways to Maximize Your Employer Append Records. You’ve appended employer data—now what? This resource outlines four actionable strategies to put those insights to work.
- What Your Employer Appends Might Be Missing—and Why it Matters. Not all append data is created equal. This article highlights common gaps in employer append records and explains how incomplete or outdated information can limit your fundraising potential.
