Darren Lancaster Co-Founder of ThinOPTICS joins to discuss cause marketing. ThinOPTICS is a cool new company that makes frameless glasses and has recently partnered with an organization called Prevent Blindness to raise funds and awareness for their 20/20 at 40 program. Darren shares more about how that partnership came about, what they look for in their charitable partners, and how key flexibility and speed are to them. Enjoy!

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More about ThinOPTICS and their work with Prevent Blindness: thinoptics.com/preventblindness