Okay, if social media is not broke but our approach is, and there are some reasons why it is broken, what can we do about it? Good question, here’s 5 possible ways to change your approach to social media: 1. Draw the lines between “soft benefits” and “hard...

Are you ready for another social media channel that your organization can engage its supporters through? While it is still early and many organizations and brands are still experimenting with it, Pinterest may be a great way to accent your strong visuals, tell stories and engage with your...

Previously, I wrote about how “Social Media Isn’t Broken, Our Approach Is” and used some findings from the latest Annual Nonprofit Social Network Benchmark Report by Blackbaud, NTEN and Common Knowledge to back it up. Today I want to discuss why I think our approach to...

“Social media isn’t for us”. “We haven’t seen any results from social media yet”. “It’s all just a bunch of noise”. And my favourite, “Why do I care about what people are eating for dinner?”. Sound familiar? They are all things...

I woke up on April 21st expecting to see huge murals, row after row of posters and not be able to walk a block without seeing something about the Kony2012 Campaign’s “Cover the Night” initiative. I, much like those who were leading the campaign I imagine, woke up only to be...

One of the good things to come out of my time at the AFP International Conference was to be challenged on my thoughts on “slacktivism”. Slacktivists, as defined by Sortable, is simply “doing something in support of an issue or cause that requires minimal personal...

I had the privilege of attending the AFP International Conference here in Vancouver just a couple weeks back and found it… interesting. I was there with my work with the Seacrest Foundation so it was great to learn more about what is out there from a technology/vendor perspective, meet...

[<a href="http://storify.com/bradyjosephson/afpmeet-2012-vancity" target="_blank">View the story "#afpmeet 2012 #vancity" on Storify</a>]<br /> <h1>#afpmeet 2012 #vancity</h1> <h2>A curation of tweets, thoughts, links and pics from my #afpmeet 2012...

Unless you gave up being culturally relevant for lent, you’ve probably seen the #Kony2012 video and campaign or at least heard about it. There are already many great articles summarizing, criticizing, critiquing, praising, etc.  the video, organization and campaign out there so if you...

fo·cus (noun), a central point, as of attraction, attention, or activity. Do you think nonprofits or charities suffer from a lack of focus? I do. Not in lacking what they ultimately do (help the homeless, eradicate poverty, etc.) but in how they attempt to get there namely through raising the...